5 things I’ve learnt from trading in a global pandemic
My business, Rays Ice Cream, Swindon’s independent ice cream maker is celebrating 9 years in business on the 12th August and I used it as a chance to reflect on the last few months’ trading. When we opened the doors of our Old Town shop for the first time on 12th...
Could your desserts menu elevate you to 5 star reviews?
They’re a relatively small part of your menu right? Typically 20% of the bill for a family eating 3 courses. Many people don’t have one so, if 70% of your customers abstain, how important are desserts to your food business anyway? The biggest risk to...